Building Brand Awareness & Driving Online Sales in the Early Growth Phase
We implemented a performance marketing strategy for The Moms Co. to drive awareness, customer retention, and direct website sales during its early launch phase.
- Industry: Beauty Care, Kids
- Sub-Industry: Skin Care for Children & Mothers
- Campaign Type: Awareness, Retention & Online Sales
- Target Audience: New mothers, expecting mothers, parents of young children, and health-conscious women seeking toxin-free skincare products
- Markets: India
Annual Budget : 36 Lacs
Cost Per Customer Acquisition : 500 - 800
Average Order Value : Between 1,500 - 2,000
ROAS : 4.5X (Revenue of 1.62 Cr. from 36 Lacs ad spend)
Key Outcomes:
- Increased brand awareness and credibility among new mothers.
- Reduced customer acquisition cost to 500 - 800, improving efficiency.
- Boosted repeat purchases by 40%, enhancing customer lifetime value.
- Strengthened online sales via high-converting ad creatives and influencer-driven campaigns.
- Achieved 4.5X ROAS, generating 1.62 Cr. in revenue from 36 Lacs ad spend.
OUR PHILOSOPHY
Less Talk, More Impact
At The ROI Bee, we don't chase trends - we create strategies that stand the test of time. Our goal is simple: Make every marketing move count.