Building Brand Awareness, Retention & Sales in the Kids' Segment
We executed a full-funnel marketing strategy for MiArcus, driving brand awareness, customer retention, and sales growth while optimizing acquisition costs.
- Industry: Kids
- Competitor: Mothercare
- Campaign Type: Awareness, Retention & Sales
- Target Audience: Mothers, Parents, Grandparents, Friends for Gifting
- Markets: India
Annual Budget : 9 Cr.
Cost Per Customer Acquisition : 2,000 to 2,800
Average Order Value : Between 2,800 to 3,800
ROAS : 7X (Revenue of 63 Cr. from 9 Cr. ad spend)
Key Outcomes:
- Increased sales by 60% YoY through optimized ad campaigns.
- Reduced customer acquisition cost by 30%, now ranging between 1,200 - 1,500.
- Boosted repeat purchases by 45%, increasing customer lifetime value.
- Expanded brand recall through influencer collaborations and high-engagement social media campaigns.
- Achieved 8X ROAS, generating 96 Cr. in revenue from 12 Cr. ad spend.
OUR PHILOSOPHY
Less Talk, More Impact
At The ROI Bee, we don't chase trends - we create strategies that stand the test of time. Our goal is simple: Make every marketing move count.