12 Years of Scaling Fleet Management Leads with Optimized CPL
As our longest-standing client, we have continuously refined LeasePlan's digital strategy, reducing cost per lead (CPL) while scaling corporate car leasing registrations from 100 leads per month to 5,000+ leads per month over 12 years.
- Industry: Fleet Management
- Sub-Industry: Car Leasing
- Campaign Type:Awareness, Lead Generation, Registrations from Website and Landing Pages
- Target Audience: Corporate employees eligible for their company's car leasing policy, HR & procurement heads managing leasing benefits
- Markets: India
Annual Budget : USD 60,000 (USD 5,000 per month)
Cost Per Lead : Reduced from USD 50 to USD 12 over 12 years
Total Leads Generated : Increased from 100 per month to 5,000+ per month
Key Outcomes:
- Scaled lead generation from 100 to 5,000+ leads per month, driving exponential growth.
- Reduced CPL by 76% over 12 years, optimizing campaign efficiency.
- Enhanced corporate employee engagement, increasing lease sign-ups.
- Strengthened brand positioning in the fleet management sector.
- Maintained LeasePlan as our biggest and longest-standing client, showcasing sustained success in performance marketing and lead generation.
OUR PHILOSOPHY
Less Talk, More Impact
At The ROI Bee, we don't chase trends - we create strategies that stand the test of time. Our goal is simple: Make every marketing move count.