Driving Awareness & Sales for a Natural Sugar Alternative Brand
We executed an integrated performance marketing strategy to boost Jaggercane's brand awareness and sales, effectively reducing customer acquisition costs while increasing order value.
- Industry: FMCG
- Campaign Type: Awareness & Sales
- Target Audience: Health-conscious individuals, fitness enthusiasts, diabetics, parents looking for healthier alternatives, and consumers seeking organic sugar substitutes
- Markets: India
Annual Budget : 12 Cr.
Cost Per Customer Acquisition : 1,200 to 1,500
Average Order Value : Between 1,500 to 2000
ROAS : 8X+ (Revenue of 96 Cr. from 12 Cr. ad spend)
Key Outcomes:
- Increased sales by 60% YoY through optimized ad campaigns.
- Reduced customer acquisition cost by 30%, now ranging between 1,200 - 1,500.
- Boosted repeat purchases by 45%, increasing customer lifetime value.
- Expanded brand recall through influencer collaborations and high-engagement social media campaigns.
- Achieved 8X ROAS, generating 96 Cr. in revenue from 12 Cr. ad spend.
OUR PHILOSOPHY
Less Talk, More Impact
At The ROI Bee, we don't chase trends - we create strategies that stand the test of time. Our goal is simple: Make every marketing move count.