Launching & Scaling Luxury Handbag Sales with High Pre-Orders
We executed a high-impact pre-launch and performance marketing strategy for Hyna, generating brand awareness, driving early demand, and selling out products before the official website launch.
- Industry: Fashion
- Sub-Industry: Luxury Handbags
- Campaign Type:Awareness, Retention & Online Sales from Website
- Target Audience: Cowboys, cowgirls, luxury fashion buyers, leather enthusiasts, and Central US consumers looking for premium cowhide leather handbag
- Markets: US
Annual Budget : USD 100,000
Cost Per Customer Acquisition : USD 50 - USD 90
Average Order Value : USD 700 - USD 1,200
ROAS :14.5X (Revenue of USD 1.45M from USD 100,000 ad spend)
Key Outcomes:
- Achieved 500+ pre-orders for a single product in just 7 days before the website launch.
- Sold out one flagship product before the official launch, creating strong initial demand.
- Scaled brand awareness and customer engagement across Central US.
- Optimized CPC and CAC, reducing acquisition costs to USD 50 - USD 90.
- Achieved 14.5X ROAS, generating USD 1.45M in revenue from USD 100,000 ad spend.
OUR PHILOSOPHY
Less Talk, More Impact
At The ROI Bee, we don't chase trends - we create strategies that stand the test of time. Our goal is simple: Make every marketing move count.