
Driving Awareness & Lead Generation in Cyber Security
We executed a data-driven performance marketing strategy for CSP Global, optimizing lead generation campaigns while significantly reducing cost per click (CPC) in just 3 months.
- Industry: Cyber Security
- Campaign Type:Awareness & Lead Generation from Website and Landing Pages
- Target Audience: IT decision-makers, CISOs, CTOs, enterprise security teams, and businesses seeking cybersecurity solutions
- Markets: Australia
Annual Budget : AUD 120,000 (AUD 10,000 per month)
Cost Per Lead : AUD 80 - AUD 120
Total Leads Generated : 1,000+ annually
CPC Reduction in 3 Months : 45% decrease through campaign optimization
Key Outcomes:
- Increased brand visibility among IT decision-makers through targeted awareness campaigns.
- Reduced CPC by 45% within 3 months, optimizing ad spend.
- Generated high-quality cybersecurity leads at AUD 80 - AUD 120 CPL.
- Improved landing page conversions and ad engagement rates.
- Achieved steady lead flow and enhanced pipeline growth for CSP Global.
OUR PHILOSOPHY
Less Talk, More Impact
At The ROI Bee, we don't chase trends - we create strategies that stand the test of time. Our goal is simple: Make every marketing move count.